Start with a few sketches on paper; be experimental and explore your ideas, leaving the finer details for later. Avoid using your computer at this stage, because sketching on paper is a must faster method of producing your initial ideas.
Produce your logo design using vectors. You can use Illustrator CS6 to rescale your design without affecting its quality. Copy and paste the design as a smart object into Photoshop if you want to combine it with any other elements.
Select the right typeface
Your typography is very central for a good logo. You can either create your own customised typeface or adapt a current one. The custom typeface shouldn’t be too trendy as that could date very quickly, instead choose a simple and legible design.
Stay away from gimmicky fonts
Gimmicky fonts shouldn’t be used simply to make the logo stand out. Most gimmickry fonts are weak, too fancy and likely to be on too many cheap business cards already. Graphic Design Company Dubai For a good and classy logo, use simple and classic fonts.
Consider a type only logo
Some excellent logos are only type-based, which could be a good idea. Fonts are available in all kinds of shapes and sizes that reverberate differently:
· Strength: slab type fonts, big and strong
· Class and style: elegant scripts or serifs
· Movement and forward thinking: slanted type
If the font’s qualities match the brand’s qualities, you are at the right place.
Significance of space around the logo
An exclusion zone is the area around the logo that cannot contain any other elements and is aimed at protecting the logo’s integrity. While designing your logo, consider the ways in which it is to be used, adding these specifications to the instructions for the client.
Using negative space
Many successful logos have a hidden meaning in the negative space, a classic example of which is the FedEx logo that uses the letters E and x to create an arrow in the negative space. Such interesting and well-thought out details add value to a logo design.
Consider colours and tones
Your logo needs to be equally impressive in black and white as in colour. If you are using colour to communicate meaning, what will it do when the colour is removed? You may have to change the contrast and tones within the design elements to communicate the same meaning in monotones.
Graphic designers often build careers on their ideas, talent and portfolios, which at times carry more weight than academic qualifications. In spite of that, most of them complete their higher national diploma, associate degree or a bachelor’s degree in graphic designing or a similar subject.
Employers prefer designers who are familiar with designing software, but also possessing the ability to work away from the computer to produce ideas that appeal to employers. If you have a diverse portfolio with your best projects and ideas, it will demonstrate your artistic abilities, innovative style and unique vision.
A starting salary for a designer can be approximately £15,000 per year, which can go up for senior positions up to £20,000 to £30,000. Few highly experienced and very successful graphic designers can get £50,000 or more as creative directors.
A designer can work in-house or as a freelancers for the usual number of office hours. Salaries can vary based on where you live or work, while more jobs and bigger salaries are based in the bigger cities, particularly in London.
As designer may perform some or most of the following tasks:
· Learn about the client’s company and products, the competition and the market
· Develop and refine design briefs
· Interpret goals and solve issues through visuals
· Develop and present design ideas in the form of sketches, boards and visuals
· Understand production methods for digital and print media
· Understand the cost and characteristics of various materials
· Collaborate with other team members including photographers, copywriters and printing personnel
· Liaise with internal stakeholders such as creative directors, account managers and other designers
· Work on strategic levels with various clients
· Manage budgeting and scheduling issues for various projects
A designer must essentially have strong and effective communication skills. The specific goals of the visual communications are based on the client’s brief and are likely to be inflexibly commercial. These could be based on increasing sales or setting artistic perceptions. Effective graphic designing can achieve both commercial and aesthetic goals.